Advertising Exposure Analysis

My daily exposure to advertising is very limited... thankfully.  Television used to be the primary source of advertising message delivery in my world -- prior to the rise of the almighty DVR.  My husband is forever indebted to the brilliant mind behind the FF capability of the DVR, and has mastered the art of skipping commercials, btw.

The age of convergence has altered the way in which I receive advertising messages entirely.  Again, television commercials were the only real connection advertisers could gain with me.  Now, given the rise of the Internet and it's many functions, email advertising and website interstitial and superstitial ads have taken the place of television ads.

There's nothing more annoying than an interstitial ad.  The frustration given their presence alone is enough to completely shut me down from any further attention to their ad.  I cannot close those windows quickly enough.  Superstitial ads are not quite as infuriating, however, they gain no attention from me either.  Email ads are a close third in the annoyance category.  I once had a sales clerk recommend I set up a pseudo email account, "purely for advertising purposes".  Great idea, but too little, too late.  I love the fact that I can hit the "delete" button, and 'poof' goes the ad.

Convergence has changed the way we receive and process ads.  Given the flexibility from a user perspective, advertisers are far more challenged.  Marketing strategies used to be their only real issue, however, reaching their market now poses a challenge as well.  From a user perspective, I am very thankful I've gained some power in the ability to choose selectively.  From the advertiser perspective, I'd have to think their once lucrative power has been somewhat weakened.  Yet another area where media convergence has affected an industry.  People are creative and brilliant.  It should prove interesting to watch the advertising industry adapt and survive.